Terms of Service

Intuitive AI Ltd, trading as Rogers AI. Company number 13105928. Registered: The Offices, 57 Newtown Road, Hove, BN3 7BA. VAT number: 508997340.

1. Definitions

• "Rogers AI", "we", "us", "our" — Intuitive AI Ltd, trading as Rogers AI, operating at rogersai.co.uk.
• "Platform" — the Rogers AI website, application, and all associated tools at rogersai.co.uk and app.rogersai.co.uk.
• "Core Launchpad" — the paid product covering stages 3–7 of the guided programme (Plan, Brand, Build, Launch, Grow). Stages 1 and 2 (Clarity and Validate) are free and available to all Users.
• "User", "you", "your" — the individual who has created an Account and agreed to these Terms.
• "Consumer" — a User acting wholly or mainly outside of a trade, business, craft, or profession.
• "Business User" — a User acting in the course of a trade, business, craft, or profession.
• "Account" — the unique login and workspace assigned to a User.
• "Business"— a business venture (idea) registered to a User's Account.
• "Validation" — the automated business viability assessment carried out by the Platform, resulting in a Proceed, Pivot, or Pause verdict.
• "Business Plan" — the completed business plan document generated at the conclusion of the Plan stage.
• "AI-Generated Content" — any output, report, plan, recommendation, score, brand asset, or other content produced by or with the assistance of AI via the Platform.
• "Intellectual Property" — all patents, trademarks, copyright, design rights, database rights, trade secrets, know-how, and other IP rights.
• "Third-Party Services" — external tools and platforms used to deliver the Platform, listed at rogersai.co.uk/privacy.

2. Acceptance of Terms

By creating an Account, completing a purchase, or using the Platform in any way, you confirm that you have read, understood, and agree to be bound by these Terms, together with the Privacy Policy. If you do not agree, you must not use the Platform. These Terms form a legally binding agreement between you and Rogers AI.

3. Eligibility

To use the Platform, you must:

• Be at least 18 years of age
• Have the legal capacity to enter into a binding contract
• Not be prohibited from using the Platform under the laws of your jurisdiction

Where you are acting as a Consumer, your statutory rights under the Consumer Rights Act 2015 apply and are not affected by these Terms.

4. Pre-contract information (Consumers)

Before you are bound by these Terms, Rogers AI will provide the following in a durable medium (on screen at the point of purchase and, where applicable, by email confirmation):

• A clear description of the Core Launchpad service or subscription you are buying
• The total price, inclusive of VAT
• The duration of the contract and cancellation conditions
• Our identity and registered address
• The existence and conditions of your 14-day statutory cancellation right (clause 14)
• The Model Cancellation Form (Annex A) below

If you do not receive this information prior to purchase, contact hello@rogersai.co.uk before proceeding.

5. Account

5.1 Business limits per Account. The number of active Businesses (ideas) permitted per Account is set by your subscription tier, as described at rogersai.co.uk/pricing. Limits may be adjusted with reasonable notice.

5.2 One Account per person. Each individual may hold only one Account. Creating multiple Accounts to circumvent any limitation — including refund entitlements — is strictly prohibited and may result in suspension or termination of all associated Accounts.

5.3 Account security. You are responsible for the confidentiality of your login credentials and all activity under your Account. Notify us immediately at hello@rogersai.co.uk if you suspect unauthorised access. Rogers AI is not liable for loss arising from your failure to keep credentials secure.

6. The service

6.1 Scope. The Platform provides AI-assisted tools to support business validation, planning, branding, and launch. Features included in your purchase are as described at the point of sale and on the Pricing page.

6.2 No obligation to use all features. No refund, discount, or credit will be given for features you choose not to use. This does not affect your statutory rights as a Consumer where a feature fails to perform as described.

6.3 Fair use on Validation. Validation runs are provided subject to fair use. We reserve the right to apply reasonable limits on repeat runs against the same Business where usage indicates circumvention of the money-back guarantee in clause 14.5.

6.4 Set-up and timeline. Any estimated timeframes are indications only. Rogers AI will use reasonable endeavours to deliver services in a timely manner but does not guarantee completion within any specified timeframe.

7. AI-generated content

7.1 Nature of outputs. All AI-Generated Content is provided for informational and planning purposes only. It is not a substitute for professional advice.

7.2 User responsibility to review. You must review all AI-Generated Content carefully before relying on it. Rogers AI makes no warranty that it is accurate, complete, current, or suitable for your specific circumstances.

7.3 No guarantee of outcome. Use of the Platform does not guarantee business success, profitability, regulatory approval, investment, or any other commercial outcome.

Nothing in this clause affects your statutory rights as a Consumer.

8. Not legal or compliance advice

8.1 Nothing on the Platform constitutes legal advice, financial advice, tax advice, or regulatory guidance of any kind.

8.2 Any compliance-related content is not intended to be an exhaustive list of all actions required to operate a legally compliant business. Laws vary by jurisdiction, industry, and business type.

8.3 You should seek independent legal, financial, or regulatory advice before making decisions that carry legal or compliance implications.

Nothing in this clause affects your statutory rights as a Consumer.

9. Intellectual property

9.1 Rogers AI retains all IP rights in and to the Platform, including its design, methodology, prompts, processes, scoring systems, and templates. Nothing in these Terms transfers any such rights to you.

9.2 You retain ownership of the data and materials you submit. By submitting information, you grant Rogers AI a non-exclusive, royalty-free licence to process and use it solely for the purpose of delivering the services to you.

9.3 AI-Generated Content produced in response to your inputs is provided for your business use under a non-exclusive licence.

9.4 You must not reverse-engineer, copy, reproduce, or commercialise any part of the Platform or its outputs beyond your permitted personal business use.

10. Acceptable use

You may use the chatbots and AI assistants on the Platform only for the purpose of guiding your business through the Launchpad process — that is, to ask questions about the inputs and outputs of the Platform, or to seek guidance on the next step in your business journey. You may not use the chatbots for general-purpose coding assistance for your business, or for any project (business or otherwise) that is not directly related to your use of the Launchpad.

You also agree not to:

• Use the Platform for any unlawful purpose
• Share your Account access with any other individual or entity
• Create multiple Accounts in violation of clause 5.2
• Input third-party confidential information without authorisation
• Attempt to reverse-engineer or extract the underlying logic, prompts, or methodology of the Platform
• Use the Platform to generate content intended to deceive, defraud, or harm any third party
• Interfere with or disrupt the integrity or performance of the Platform

11. Third-party services

Rogers AI is not responsible for the availability, performance, data handling, or changes to Third-Party Services. Downtime or data loss caused by Third-Party Services does not entitle you to a refund, except where otherwise required by law.

12. Domain procurement and ownership

12.1 Ownership.Where Rogers AI procures a domain on your behalf, the domain is registered to and owned by Intuitive AI Ltd (trading as Rogers AI). It remains under Rogers AI's ownership and control for as long as you maintain an active hosting subscription with us. The domain is not registered in your name unless and until you transfer it out under clause 12.7.

12.2 Included domains. Core Launchpad customers may have one domain costing up to £12.99 per year (inclusive of registrar fees and VAT) procured on their behalf without an additional procurement service fee. The domain is selected by you from those available; availability is not guaranteed.

12.3 Additional or premium domains.Where you wish to procure a domain costing more than £12.99 per year, or any further domain beyond your included entitlement, the registrar's cost will be passed through to you at our purchase price, plus a £20 procurement service fee (plus VAT). Payment is taken via Stripe at the point of request before procurement is initiated.

12.4 Approval threshold.Domains with a registration cost exceeding £20 per year require Rogers AI's prior approval before procurement. We aim to respond within two working days. Approval is at our discretion and is not guaranteed.

12.5 Renewal. Rogers AI will renew procured domains annually for as long as your hosting subscription (clause 13.2) remains active. Renewal of included domains is covered by the hosting fee; additional or premium domains continue to be billed under the pass-through-plus-fee structure in clause 12.3 at each renewal.

12.6 Lapse on cancellation. If your hosting subscription is cancelled or terminated, Rogers AI may allow the domain registration to lapse at the end of its current registration period, unless you elect to transfer the domain out under clause 12.7. Rogers AI will give reasonable notice before any domain is allowed to lapse.

12.7 Transfer out. You may, at any time, request that a domain procured by Rogers AI on your behalf be transferred to a registrar of your choice. Transfer is subject to a fee quoted by Rogers AI in advance, reflecting the effort involved (typically administrative work to release authorisation codes, update WHOIS records, and coordinate with the receiving registrar). The quoted fee is payable in advance. Transfer is also conditional on all outstanding fees being paid in full.

13. Subdomain and website hosting

13.1 Rogers AI subdomain. Core Launchpad customers receive a Rogers AI subdomain (e.g. your-name.rogersai.co.uk) at no additional cost during their Launchpad term. Content published to a Rogers AI subdomain must meet the standards in clause 13.4.

13.2 Ongoing website hosting. Beyond the Core Launchpad term, continued hosting of the website generated through the Platform is provided at £30 per month plus VAT, billed monthly. This fee covers website hosting, included-domain renewal (clause 12.2), routine template and security updates, and the third-party services required to keep the site live (e.g. image hosting). You may cancel at any time via Settings → Subscription; cancellation takes effect at the end of the current billing period, after which the website will be taken offline.

13.3 Website ownership.Websites generated through the Core Launchpad use Rogers AI's templates, components, design systems, and underlying hosting infrastructure. The site as a whole — its layout, code, design system, and infrastructure configuration — remains the intellectual property of Rogers AI. Your content (copy you have written or edited, images you have uploaded, brand assets you have supplied) remains yours and is licensed to Rogers AI under clause 9.2 solely for the purpose of displaying it on your site. On termination of hosting, your content is made available to you in a portable format for a period of 30 days; the underlying site template, code, and design system are not transferable.

13.4 Acceptable content. Content published to a Rogers AI subdomain or a domain procured on your behalf must meet basic standards. Rogers AI reserves the right, at its discretion, to remove or suspend pages used for phishing, hate speech, illegal activity, or content that materially damages the Rogers AI brand. Where practical, Rogers AI will give notice before taking action.

13.5 Third-party attribution.Your generated website may include content supplied by third-party providers (notably stock photography from Pexels). Those providers grant a licence to use their material conditional on visible attribution being shown — including, but not limited to, the “Photos provided by Pexels” footer link and the per-photo credits on your /terms page. You must not remove, hide, or alter third-party attribution from your published site without first making your own licensing arrangements with the relevant provider. Removing attribution is a breach of these Terms and of the underlying provider licence.

14. Fees and payment

14.1 Product structure. Rogers AI is sold as the following products, each of which carries its own price and terms set out at rogersai.co.uk/pricing:

• Core Launchpad — one-off purchase covering stages 3–7 (Plan, Brand, Build, Launch, Grow). Split into two payments: a first payment to unlock Plan + Brand following the Validate verdict, and a second payment before stage 5 (Build) begins. Both payments together are required for access to stages 5–7.
• Website add-on — optional one-off purchase, offered during stage 6 (Launch). Unlocks the AI website generation flow.
• Cohort mentoring — monthly recurring subscription, available from day one independently of any stage. Cancellable at any time via the Customer Portal (see clause 14.5).
• 1:1 sessions — one-off purchase per session, available to any User in an active cohort.

14.2 VAT-inclusive pricing. All prices displayed at the point of sale, on the Pricing page, and in these Terms are stated as VAT-inclusive in pounds sterling (GBP). Rogers AI is VAT registered (VAT number: 508997340). The headline price you see is the total amount charged; no additional VAT will be added at checkout.

14.3 Split payments on Core Launchpad. The two Core Launchpad payments are taken at separate moments in your journey, each via Stripe Checkout. Stages 3–4 (Plan, Brand) unlock on receipt of the first payment; stages 5–7 (Build, Launch, Grow) unlock on receipt of the second. Each payment is processed and receipted independently. Neither payment is taken until you initiate it from within the Platform.

14.4 Founding cohort pricing. Founding cohort pricing is offered to the first six Users to commit to each cohort, in exchange for active feedback that shapes the product. Founding pricing is a fixed discount on the full price for that product set and is honoured for the lifetime of your Core Launchpad. Cohort mentoring subscriptions purchased at the founding rate continue at the founding rate for as long as the subscription remains active without cancellation.

14.5 Cohort mentoring billing. Cohort mentoring is billed monthly in advance via Stripe. You may cancel at any time via Settings → Manage subscription (which opens the Stripe Customer Portal). Cancellation takes effect at the end of the current billing period; you retain access to cohort sessions for the remainder of that period.

14.6 Pricing changes. Rogers AI reserves the right to amend pricing for future purchases with reasonable notice. Amended pricing will not apply to purchases already made; existing Core Launchpad split-payment commitments and active cohort mentoring subscriptions remain at the price agreed at the original point of purchase.

14.7 Free stages. Clarity (stage 1) and Validate (stage 2) are free to use and require no payment. No card details are taken until you initiate the first Core Launchpad payment at the end of Validate.

15. Cancellation and refund policy

15.1 Statutory 14-day cancellation right (Consumers). If you are a Consumer, you have the right to cancel within 14 days of purchase without giving any reason and receive a full refund, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

15.2 Waiver on early access. If you request the service begins within the 14-day window (for example by logging in and commencing the AI Launchpad), you will be asked to acknowledge that you waive your cancellation right once the service has been fully performed. If not fully performed, Rogers AI may deduct a proportion of the fee reflecting service delivered to that point.

15.3 How to cancel. Notify us clearly in writing before the 14-day period expires, using the Model Cancellation Form (Annex A) or by emailing hello@rogersai.co.uk. We will acknowledge receipt without delay.

15.4 Refund processing. A valid cancellation will be refunded within 14 days of receiving your notice, via the same payment method used for the original transaction.

15.5 Money-back guarantee on Core Launchpad first payment. Because Validate runs free and ends with a clear Pause / Pivot / Proceed verdict before any payment is taken, the first Core Launchpad payment is treated as your considered commitment. A commercial money-back guarantee on that first payment is available subject to all of the following:

• (a) You have completed a Validation assessment through the Platform
• (b) You have paid the first Core Launchpad payment
• (c) You have taken no substantive action in stages 3 or 4 (Plan, Brand) after payment — that is, no Business Plan, financials, brand voice, palette, typography, logo, or purpose-values output has been generated or saved
• (d) Your refund request is submitted in writing to hello@rogersai.co.uk within 14 days of the first payment being taken
• (e) You have not previously received a refund under this guarantee

15.6 Second Core Launchpad payment. The second Core Launchpad payment is taken only when you initiate stage 5 (Build) and is non-refundable once Build content has been generated. Your 14-day statutory cancellation right under clause 15.1 still applies if you are a Consumer and have not yet engaged with the unlocked Build stage.

15.7 Website add-on. The Website add-on payment is non-refundable once the AI website generator has been run against your brand pack. If you cancel before triggering the first generation run, a full refund is available within 14 days of purchase.

15.8 1:1 sessions. 1:1 session payments are non-refundable once the session has taken place. Sessions not yet booked may be refunded within 14 days of purchase; sessions booked but not yet held may be cancelled or rescheduled with at least 24 hours' notice without charge.

15.9 Cohort mentoring cancellation. Cohort mentoring subscriptions may be cancelled at any time via Settings → Manage subscription (Stripe Customer Portal). Cancellation takes effect at the end of the current billing period; you retain access until the period ends. Payments already taken for completed billing periods are non-refundable.

15.10 One guarantee per person. The money-back guarantee in clause 15.5 is limited to one refund per person, regardless of the number of Accounts held.

15.11 Verification. Rogers AI reserves the right to verify that all refund conditions are satisfied before processing. Processing will take place within 14 business days of a valid request being confirmed, via the same payment method used for the original transaction.

15.12 No other refunds. Save as set out in clauses 15.1 and 15.5 through 15.9, all fees are non-refundable. This does not affect your statutory rights as a Consumer.

16. Data protection

Rogers AI processes personal data in accordance with its Privacy Policy at rogersai.co.uk/privacy, on lawful bases including contractual necessity, legitimate interests, and consent, in accordance with UK GDPR and the Data Protection Act 2018.

17. Limitation of liability

17.1 Business Users.Rogers AI's total liability shall not exceed the total fees paid in the 12 months preceding the event giving rise to the claim. Rogers AI shall not be liable for any indirect, consequential, incidental, or special loss.

17.2 Consumers. Rogers AI does not exclude or limit its liability for breach of contract, negligence, or supply of a defective service. Your statutory rights under the Consumer Rights Act 2015 are not affected.

17.3 Neither party excludes.Nothing in these Terms excludes or limits Rogers AI's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

18. Suspension and termination

18.1 Rogers AI may suspend your access without notice for suspected breach, non-payment, or misuse, and will notify you as soon as reasonably practicable.

18.2 Rogers AI may terminate your Account with written notice for a material breach not remedied within 14 days.

18.3 You may terminate your Account at any time via Settings → Delete account, or by contacting hello@rogersai.co.uk. Termination does not entitle you to a refund except as set out in clause 15.

18.4 On termination, your access to the Platform and all AI-Generated Content will cease. Data will be retained and deleted in accordance with the Privacy Policy.

19. Modifications

19.1 Rogers AI may modify, update, or discontinue any feature of the Platform at any time, providing reasonable notice of material changes.

19.2 Rogers AI may update these Terms. For material changes:

• Business Users — at least 30 days' notice by email or via the Platform. Continued use constitutes acceptance.
• Consumers — material changes require active re-acceptance before they take effect.

20. Force majeure

Rogers AI shall not be liable for failure or delay resulting from circumstances beyond its reasonable control, including acts of God, telecommunications failures, third-party service outages, or changes in law or regulation.

21. Governing law and disputes

These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. Consumers retain the right to bring proceedings in the courts of the country in which they are domiciled.

22. General

22.1 Severability. If any provision is found unlawful, void, or unenforceable, it shall be deemed severable and the remaining provisions remain valid.

22.2 Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Rogers AI.

22.3 No waiver. Failure to enforce any provision shall not constitute a waiver of the right to do so in future.

22.4 Contact. hello@rogersai.co.uk

Annex A — Model Cancellation Form

(Complete and return this form only if you wish to withdraw from the contract.)

To: Intuitive AI Ltd, trading as Rogers AI, The Offices, 57 Newtown Road, Hove, BN3 7BA / hello@rogersai.co.uk

I/We hereby give notice that I/we cancel my/our contract for the supply of the following service:

• Service purchased: Core Launchpad (first payment / second payment) / Website add-on / Cohort mentoring / 1:1 session
• Ordered on / received on: ________________________
• Name of consumer(s): ________________________
• Address of consumer(s): ________________________
• Signature of consumer(s) (only if notified on paper): ________________________
• Date: ________________________