Terms of Service

Intuitive AI Ltd, trading as Lift Studios. Company number 13105928. Registered: The Offices, 57 Newtown Road, Hove, BN3 7BA. VAT number: GB508997340.

1. Definitions

• "Lift Studios", "we", "us", "our" , Intuitive AI Ltd, trading as Lift Studios, operating at liftstudios.app.
• "Platform": the Lift Studios website, application, and all associated tools at liftstudios.app and app.liftstudios.app.
• "Journey", the Lift journey: a single purchase opening all nine stages of the guided programme (Clarity, Competition, Validate, Brand, MVP, Legal, Plan, Launch and Grow) for one business idea, for twelve months. It is bought once and does not renew.
• "Report", a single output bought on its own rather than as part of a Journey: currently the business plan or the go-to-market plan. A Report opens the one stage that produces it and nothing else.
• "Subscription", used in clauses 12 and 13 only, and there it means the annual domain registration or the monthly website hosting. Those recur; the Journey does not. The word previously described a monthly product covering stages 2 to 7 with Clarity free. That product was retired on 1 October 2026 and no part of the Launchpad is free.
• "User", "you", "your": the individual who has created an Account and agreed to these Terms.
• "Consumer", a User acting wholly or mainly outside of a trade, business, craft, or profession.
• "Business User", a User acting in the course of a trade, business, craft, or profession.
• "Account", the unique login and workspace assigned to a User.
• "Business", a business venture (idea) registered to a User's Account.
• "Validation", the automated business viability assessment carried out by the Platform, resulting in a Proceed, Pivot, or Pause verdict.
• "Business Plan", the completed business plan document generated at the conclusion of the Plan stage.
• "AI-Generated Content": any output, report, plan, recommendation, score, brand asset, or other content produced by or with the assistance of AI via the Platform.
• "Intellectual Property": all patents, trademarks, copyright, design rights, database rights, trade secrets, know-how, and other IP rights.
• "Third-Party Services", external tools and platforms used to deliver the Platform, listed at liftstudios.app/privacy.

2. Acceptance of Terms

By creating an Account, completing a purchase, or using the Platform in any way, you confirm that you have read, understood, and agree to be bound by these Terms, together with the Privacy Policy. If you do not agree, you must not use the Platform. These Terms form a legally binding agreement between you and Lift Studios.

3. Eligibility

To use the Platform, you must:

• Be at least 18 years of age
• Have the legal capacity to enter into a binding contract
• Not be prohibited from using the Platform under the laws of your jurisdiction

Where you are acting as a Consumer, your statutory rights under the Consumer Rights Act 2015 apply and are not affected by these Terms.

4. Pre-contract information (Consumers)

Before you are bound by these Terms, Lift Studios will provide the following in a durable medium (on screen at the point of purchase and, where applicable, by email confirmation):

• A clear description of the Journey or Report you are buying
• The total price, inclusive of VAT
• The duration of the contract and cancellation conditions
• Our identity and registered address
• The existence and conditions of your 14-day statutory cancellation right (clause 14)
• The Model Cancellation Form (Annex A) below

If you do not receive this information prior to purchase, contact hello@liftstudios.app before proceeding.

5. Account

5.1 Business limits per Account. The number of active Businesses (ideas) permitted per Account is one per journey, as described in clause 14.8 and at liftstudios.app/pricing. Limits may be adjusted with reasonable notice.

5.2 One Account per person. Each individual may hold only one Account. Creating multiple Accounts to circumvent any limitation, including refund entitlements, is strictly prohibited and may result in suspension or termination of all associated Accounts.

5.3 Account security. You are responsible for the confidentiality of your login credentials and all activity under your Account. Notify us immediately at hello@liftstudios.app if you suspect unauthorised access. Lift Studios is not liable for loss arising from your failure to keep credentials secure.

6. The service

6.1 Scope. The Platform provides AI-assisted tools to support business validation, planning, branding, and launch. Features included in your purchase are as described at the point of sale and on the Pricing page.

6.2 No obligation to use all features. No refund, discount, or credit will be given for features you choose not to use. This does not affect your statutory rights as a Consumer where a feature fails to perform as described.

6.3 Fair use on Validation. Validation runs are provided subject to fair use. We reserve the right to apply reasonable limits on repeat runs against the same Business where usage indicates circumvention of the money-back guarantee in clause 14.5.

6.4 Set-up and timeline. Any estimated timeframes are indications only. Lift Studios will use reasonable endeavours to deliver services in a timely manner but does not guarantee completion within any specified timeframe.

7. AI-generated content

7.1 Nature of outputs. All AI-Generated Content is provided for informational and planning purposes only. It is not a substitute for professional advice.

7.2 User responsibility to review. You must review all AI-Generated Content carefully before relying on it. Lift Studios makes no warranty that it is accurate, complete, current, or suitable for your specific circumstances.

7.3 No guarantee of outcome. Use of the Platform does not guarantee business success, profitability, regulatory approval, investment, or any other commercial outcome.

Nothing in this clause affects your statutory rights as a Consumer.

8. Not legal or compliance advice

8.1 Nothing on the Platform constitutes legal advice, financial advice, tax advice, or regulatory guidance of any kind.

8.2 Any compliance-related content is not intended to be an exhaustive list of all actions required to operate a legally compliant business. Laws vary by jurisdiction, industry, and business type.

8.3 You should seek independent legal, financial, or regulatory advice before making decisions that carry legal or compliance implications.

Nothing in this clause affects your statutory rights as a Consumer.

9. Intellectual property

9.1 Lift Studios retains all IP rights in and to the Platform, including its design, methodology, prompts, processes, scoring systems, and templates. Nothing in these Terms transfers any such rights to you.

9.2 You retain ownership of the data and materials you submit. By submitting information, you grant Lift Studios a non-exclusive, royalty-free licence to process and use it solely for the purpose of delivering the services to you.

9.3 AI-Generated Content produced in response to your inputs is provided for your business use under a non-exclusive licence.

9.4 You must not reverse-engineer, copy, reproduce, or commercialise any part of the Platform or its outputs beyond your permitted personal business use.

10. Acceptable use

You may use the chatbots and AI assistants on the Platform only for the purpose of guiding your business through the Launchpad process: that is, to ask questions about the inputs and outputs of the Platform, or to seek guidance on the next step in your business journey. You may not use the chatbots for general-purpose coding assistance for your business, or for any project (business or otherwise) that is not directly related to your use of the Launchpad.

You also agree not to:

• Use the Platform for any unlawful purpose
• Share your Account access with any other individual or entity
• Create multiple Accounts in violation of clause 5.2
• Input third-party confidential information without authorisation
• Attempt to reverse-engineer or extract the underlying logic, prompts, or methodology of the Platform
• Use the Platform to generate content intended to deceive, defraud, or harm any third party
• Interfere with or disrupt the integrity or performance of the Platform

11. Third-party services

Lift Studios is not responsible for the availability, performance, data handling, or changes to Third-Party Services. Downtime or data loss caused by Third-Party Services does not entitle you to a refund, except where otherwise required by law.

12. Domain procurement and ownership

12.1 Ownership.Where Lift Studios procures a domain on your behalf, the domain is registered to and owned by Intuitive AI Ltd (trading as Lift Studios). It remains under Lift Studios' ownership and control for as long as you maintain an active hosting subscription with us. The domain is not registered in your name unless and until you transfer it out under clause 12.8.

12.2 Domain pricing.Domains are provided as an optional paid service; there is no included or free domain. When you order a domain, you pay a single all-in price covering our sourcing, registration, DNS configuration, and ongoing management of the domain on your behalf. The price is set by reference to the registrar's annual cost and is inclusive of VAT: where the registrar's cost is up to £12.99 per year, the price is £50; where it is up to £50, the price is £100; where it is up to £150, the price is £250. The registrar's underlying cost is not itemised separately.

12.3 Higher-cost domains and approval.Where the registrar's annual cost is more than £150 but less than £300, the price is the registrar's cost plus £100, rounded up to the nearest £50, and the order requires Lift Studios' prior approval before we proceed. We aim to respond within two working days. Approval is at our discretion and is not guaranteed.

12.4 Domains we do not register.We do not register domains with a registrar's annual cost of £300 or more. You remain free to register such a domain yourself with a registrar of your choice.

12.5 Annual subscription and immediate service. Domain registration is an annual subscription. Payment is taken via Stripe at the point of order, before registration is initiated. Registration is a service that begins immediately; the effect of this on your cancellation rights is set out in clause 15.13, and renewal in clause 12.6.

12.6 Automatic renewal.Your domain subscription renews automatically each year at the then-current all-in price for that domain's pricing band, so the domain stays registered and you don't lose it. You can cancel future renewals at any time in your account settings (Settings → Manage subscription). Cancellation stops the next renewal but is not a refund of any period already paid; the domain remains active until the end of the period you have paid for.

12.7 Lapse on cancellation.When you cancel the domain subscription (or it otherwise ends), Lift Studios stops the domain's auto-renewal and it will lapse at the end of the current paid period, unless you elect to transfer the domain out under clause 12.8 beforehand.

12.8 Transfer out. You may, at any time, request that a domain procured by Lift Studios on your behalf be transferred to a registrar of your choice. Transfer is subject to a fee quoted by Lift Studios in advance, reflecting the effort involved (typically administrative work to release authorisation codes, update WHOIS records, and coordinate with the receiving registrar). The quoted fee is payable in advance. Transfer is also conditional on all outstanding fees being paid in full.

13. Subdomain and website hosting

13.1 Lift Studios subdomain. A journey includes a Lift subdomain (e.g. your-name.liftstudios.app) at no additional cost for as long as the journey is running. Content published to a Lift Studios subdomain must meet the standards in clause 13.4. Content published to a Lift Studios subdomain must meet the standards in clause 13.4.

13.2 Ongoing website hosting. After your journey ends, continued hosting of the website generated through the Platform is provided at £36 per month including VAT, billed monthly. This fee covers website hosting, routine template and security updates, and the third-party services required to keep the site live (e.g. image hosting). Any domain procured through us is billed separately under clause 12. You may cancel at any time via Settings → Subscription; cancellation takes effect at the end of the current billing period, after which the website will be taken offline.

13.3 Website ownership.Websites generated through the Platform use Lift Studios' templates, components, design systems, and underlying hosting infrastructure. The site as a whole: its layout, code, design system, and infrastructure configuration, remains the intellectual property of Lift Studios. Your content (copy you have written or edited, images you have uploaded, brand assets you have supplied) remains yours and is licensed to Lift Studios under clause 9.2 solely for the purpose of displaying it on your site. On termination of hosting, your content is made available to you in a portable format for a period of 30 days; the underlying site template, code, and design system are not transferable.

13.4 Acceptable content. Content published to a Lift Studios subdomain or a domain procured on your behalf must meet basic standards. Lift Studios reserves the right, at its discretion, to remove or suspend pages used for phishing, hate speech, illegal activity, or content that materially damages the Lift Studios brand. Where practical, Lift Studios will give notice before taking action.

13.5 Third-party attribution.Your generated website may include content supplied by third-party providers (notably stock photography from Pexels). Those providers grant a licence to use their material conditional on visible attribution being shown: including, but not limited to, the “Photos provided by Pexels” footer link and the per-photo credits on your /terms page. You must not remove, hide, or alter third-party attribution from your published site without first making your own licensing arrangements with the relevant provider. Removing attribution is a breach of these Terms and of the underlying provider licence.

14. Fees and payment

14.1 What you buy. Lift Studios is sold as a single product: the Lift journey. It is one payment for twelve months of access to every stage of the Platform, for one business idea. It is not a subscription, there is no recurring charge, and nothing renews automatically. Current prices are shown at liftstudios.app/pricing.

14.2 VAT-inclusive pricing. All prices displayed at the point of sale, on the Pricing page, and in these Terms are stated as VAT-inclusive in pounds sterling (GBP). Lift Studios is VAT registered (VAT number: GB508997340). The headline price you see is the total amount charged; no additional VAT will be added at checkout.

14.3 What the journey opens. One payment opens every stage of the Platform together, and everything those stages produce. There are no separate payments per stage and no add-on purchases within the Platform, with the exception of domain registration (clause 12). Payment is taken via Stripe Checkout and is not taken until you initiate it from within the Platform.

14.4 Founding Member price. The journey is offered at an introductory Founding Member price until the end of 31 December 2026. From 1 January 2027 the standard price applies. Both figures are shown on the Pricing page. The price you pay is the price displayed when you begin checkout: if the Founding Member period ends while you are completing a purchase you have already started, you pay the price you were shown.

14.5 Paying in three instalments. You may pay the price in one payment, or in three monthly instalments. The instalment total is higher than the single payment and both figures are shown before you choose. Three payments are taken and the arrangement then ends; we will not take a fourth. Your access does not depend on the second or third instalment arriving: a missed payment is a debt between us and does not close your journey.

14.6 No automatic renewal. Your journey does not renew and we will never charge you again without you choosing to buy something. There is no subscription to cancel and no recurring payment to stop.

14.7 After twelve months. Twelve months after your journey begins it ends. You keep read-only access to everything you have created: you can read it and you can continue to hold any files you have already exported, but you will not be able to generate new content, make further changes, or export anything new. If you want to continue, you may buy a new journey at whichever price is then available.

14.8 One business idea per journey. A journey covers one business. Refining, narrowing or changing direction on that business is the same journey and costs nothing further; we will not treat an ordinary change of plan as a new business. Starting a genuinely different business, with a different customer and a different commercial proposition, requires a new journey at whichever price is then available. Where it is unclear which of the two applies, we will treat it as the same journey.

14.9 Pricing changes. Lift Studios reserves the right to amend its prices for future purchases. A price change never affects a journey you have already bought: what you paid is what you paid, and your twelve months run to their end at that price.

14.10 What is free. The next-step diagnostic is free, does not require payment and does not require an account. Everything else on the Platform requires a journey.

15. Cancellation and refund policy

15.1 Statutory 14-day cancellation right (Consumers). If you are a Consumer, you have the right to cancel within 14 days of purchase without giving any reason and receive a full refund, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

15.2 Waiver on early access. If you request the service begins within the 14-day window (for example by buying a journey and beginning Validate), you will be asked to acknowledge that you waive your cancellation right once the service has been fully performed. If not fully performed, Lift Studios may deduct a proportion of the fee reflecting service delivered to that point.

15.3 How to cancel. Notify us clearly in writing before the 14-day period expires, using the Model Cancellation Form (Annex A) or by emailing hello@liftstudios.app. We will acknowledge receipt without delay.

15.4 Refund processing. A valid cancellation will be refunded within 14 days of receiving your notice, via the same payment method used for the original transaction.

15.5 Money-back guarantee. If Lift Studios is not the right fit for you, you may request a full refund of what you paid for your journey within 14 days of purchase. You do not need to have completed anything, and you do not need to give a reason. This is a commercial guarantee offered in addition to your statutory rights and is not a replacement for them, and nothing in it limits any right you have under clause 15.1 or otherwise in law.

It guarantees fit, not outcome. It is a promise that you will not be out of pocket if the Platform is not for you. It is not a promise about whether your business succeeds, and no claim is made that it is.

The guarantee works as follows:

• (a) Request it in writing to hello@liftstudios.app, or through your Account, within 14 days of the date of purchase
• (b) The full price paid for the journey is refunded, by the same payment method used for the original transaction
• (c) Where you are paying in instalments, any instalments still to come are cancelled and those already taken are refunded
• (d) Your access to the journey ends when the refund is processed, and clause 14.7 governs what you keep
• (e) One refund under this guarantee per Account

This guarantee applies whether or not you have asked the service to begin within the cancellation window, and so it stands even where clause 15.2 would otherwise apply to your statutory right. It is deliberately simpler than clause 15.1 and you may rely on whichever is more favourable to you.

An earlier version of this clause offered a guarantee tied to reaching a verdict in Validate, and was conditional on having generated no output in later stages. It was replaced on 7 October 2026 by the guarantee above, which is unconditional. Nothing is now required of you beyond asking within 14 days.

15.6 Time already used. Other than under the guarantee in clause 15.5, and other than your statutory right in clause 15.1, the price of a journey is not refunded once the fourteen days have passed and the service has been performed. There are no billing periods to cancel: you have bought twelve months and they run to their end.

There is no minimum term beyond the twelve months you have bought, no cancellation fee, and nothing to cancel: nothing renews and no further payment is taken.

15.7 Not used. This clause previously covered the Website add-on, which was a separate one-off purchase. Website generation is now included in the journey, so there is no separate payment to refund. The number is retained so that references to later clauses remain accurate.

15.8 Not used. This clause previously covered 1:1 sessions, which are not currently sold. The number is retained so that references to later clauses remain accurate.

15.9 There is nothing to cancel. A journey is bought once and does not renew, so there is no subscription to stop and no further payment to prevent. Where you are paying in three instalments, the arrangement ends itself after the third payment. Settings, Subscription shows what you hold and opens the Stripe Customer Portal if you need an invoice.

15.10 One guarantee per person. The money-back guarantee in clause 15.5 is limited to one refund per person, regardless of the number of Accounts held or the number of businesses taken through Validate. It does not reset when a second journey is bought. Your statutory rights under clause 15.1 are unaffected by this limit.

15.11 Verification. Lift Studios reserves the right to verify that all refund conditions are satisfied before processing. Processing will take place within 14 business days of a valid request being confirmed, via the same payment method used for the original transaction.

15.12 No other refunds. Save as expressly set out in this clause 15, all fees are non-refundable. This does not affect your statutory rights as a Consumer.

15.13 Domain registrations, immediate service and non-refundable. When you order a domain name, you expressly request that we register it immediately. Because registration is carried out as soon as your order is placed, and the registration cost is non-recoverable by us from the domain registry, and in line with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, your statutory 14-day right to cancel ends once the domain has been registered. You confirm this at checkout, and we record that acknowledgment, with the date and time, against your order. Domain registrations are non-refundable once the domain has been registered.

15.14 Your other rights are unaffected. Nothing in clause 15.13 removes or limits any rights you have under the Consumer Rights Act 2015 or other applicable law where a service has not been supplied with reasonable care and skill, or is otherwise faulty.

16. Data protection

Lift Studios processes personal data in accordance with its Privacy Policy at liftstudios.app/privacy, on lawful bases including contractual necessity, legitimate interests, and consent, in accordance with UK GDPR and the Data Protection Act 2018.

17. Limitation of liability

17.1 Business Users.Lift Studios' total liability shall not exceed the total fees paid in the 12 months preceding the event giving rise to the claim. Lift Studios shall not be liable for any indirect, consequential, incidental, or special loss.

17.2 Consumers. Lift Studios does not exclude or limit its liability for breach of contract, negligence, or supply of a defective service. Your statutory rights under the Consumer Rights Act 2015 are not affected.

17.3 Neither party excludes.Nothing in these Terms excludes or limits Lift Studios' liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

18. Suspension and termination

18.1 Lift Studios may suspend your access without notice for suspected breach, non-payment, or misuse, and will notify you as soon as reasonably practicable.

18.2 Lift Studios may terminate your Account with written notice for a material breach not remedied within 14 days.

18.3 You may terminate your Account at any time via Settings → Delete account, or by contacting hello@liftstudios.app. Termination does not entitle you to a refund except as set out in clause 15.

18.4 On termination, your access to the Platform and all AI-Generated Content will cease. Data will be retained and deleted in accordance with the Privacy Policy.

18.5 Withdrawal of the service.Lift Studios may end your journey, or withdraw the Platform or any part of it, for any reason and at its discretion, including where continuing to provide it is no longer commercially viable. Where we do so for a reason other than those in clauses 18.1 and 18.2, we will give you at least 30 days' written notice and refund any part of a period you have paid for that falls after the service ends. Nothing in this clause affects your rights under clauses 15 or 16.

18.6 Fair use of AI features. The Platform generates content using paid third-party AI services, and the cost of doing so varies with use. We may apply reasonable limits on the volume of generation available on a journey, and will tell you what they are before they affect you. We will not withdraw access you have paid for without the notice and refund set out in clause 18.5.

19. Modifications

19.1 Lift Studios may modify, update, or discontinue any feature of the Platform at any time, providing reasonable notice of material changes.

19.2 Lift Studios may update these Terms. For material changes:

• Business Users, at least 30 days' notice by email or via the Platform. Continued use constitutes acceptance.
• Consumers, material changes require active re-acceptance before they take effect.

20. Force majeure

Lift Studios shall not be liable for failure or delay resulting from circumstances beyond its reasonable control, including acts of God, telecommunications failures, third-party service outages, or changes in law or regulation.

21. Governing law and disputes

These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. Consumers retain the right to bring proceedings in the courts of the country in which they are domiciled.

22. General

22.1 Severability. If any provision is found unlawful, void, or unenforceable, it shall be deemed severable and the remaining provisions remain valid.

22.2 Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Lift Studios.

22.3 No waiver. Failure to enforce any provision shall not constitute a waiver of the right to do so in future.

22.4 Contact. hello@liftstudios.app

Annex A, Model Cancellation Form

(Complete and return this form only if you wish to withdraw from the contract.)

To: Intuitive AI Ltd, trading as Lift Studios, The Offices, 57 Newtown Road, Hove, BN3 7BA / hello@liftstudios.app

I/We hereby give notice that I/we cancel my/our contract for the supply of the following service:

• Service purchased: Lift journey / domain registration / website hosting
• Ordered on / received on: ________________________
• Name of consumer(s): ________________________
• Address of consumer(s): ________________________
• Signature of consumer(s) (only if notified on paper): ________________________
• Date: ________________________