Pricing
Build your business with Lift
One connected journey to help you assess your idea, build strong foundations and move towards launch.
Founding Member price
£495including VAT
One business idea · 12 months' full access · Every Lift stage included · Read-only access to your work afterwards · No automatic renewal
Founding offer ends 31 December 2026, after which it is £795.
14-day money-back guarantee
If Lift is not the right fit, ask for a full refund within 14 days of buying. No conditions and no need to explain. This is in addition to your legal rights, not instead of them.
Two ways to pay
Pay once
£495 today, nothing after that.
Pay in 3 instalments
3 payments of £175, £525 in total. Then it stops.
The diagnostic is free and always will be. No card, nothing to pay.
Instead of sourcing it separately
Market and competitor research
Structured validation and an evidence report
Business planning support
Business model, written plan and milestones
Financial modelling support
Three-year forecast, with the assumptions behind it
Brand starter package
Purpose, voice, palette, typography and a logo
Web designer
A launch landing page, live on your Lift subdomain
Marketing consultant
Strategy, a 90-day plan and monthly content
Comparable professional services can individually cost hundreds or thousands of pounds. Lift uses guided technology to make the complete process accessible for £495.
What the journey opens
Clarity and Competition
What your business could sell, who might buy it, and who else they could buy from. You shortlist the customer groups and decide what makes your offer different, and everything after this is built against that decision.
Validate
Desk research across market, customer, business and foundations. A full report, a value proposition canvas, a conversations CRM, and a proceed / prove / pivot / pause verdict. Re-run it as often as the idea moves.
Plan
Business model canvas, a written business plan you can share as a PDF, three-year financial projections with the assumptions behind them, and milestones across your first 12 weeks.
Brand
Purpose, voice, palette, typography and a logo: a brand pack you could hand to a designer, or use as it comes.
Build and Legal
MVP scope, and the customer-facing legals that go with it.
Launch
A landing page, designed from your brand pack and live on your Lift subdomain.
Grow
Marketing strategy, a go-to-market plan, a 90-day action plan, and a monthly drop of social content in your brand voice.
The next-step diagnostic is free to everybody, with or without an account, and it stays that way. It runs before anybody has paid anything, because it is how you work out what you need. Asking you to pay to be told what to buy would be the wrong way round.
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