Roadmap

What we're building

We ship progressively. Every new feature lands behind a feature flag and rolls out to a small group before everyone, so nothing broken reaches your account.

Now

Shipping weekly

  • App shell

    Auth, navigation, settings, subscription management surface. The frame that every feature clicks into.

  • AI conversation

    Real Claude-backed chat with business-model routing and a viability verdict at the end.

Next

Weeks 8-18

  • Launchpad stages 1-3

    Validate, Plan, Brand. Visual outputs, not walls of text.

  • Market movement alerts

    AI tells you when something relevant shifts in your market. Available on the £29 tier.

  • Reality Check

    Who else is doing this, and whether any of it actually works. Most competitor analysis counts rivals and reads price tags; both measure supply, neither measures whether the supply solves the problem. This scores saturation and solution quality separately, because a market can be crowded and unserved at once.

  • Pricing

    What to charge, and why that number. Built on what your customer would otherwise pay to get the same outcome, which comes out of Reality Check.

  • Companies House verification

    Reality Check reads the registry record for UK competitors: incorporation date, directors, and whether they are still filing. A company younger than the track record it advertises is worth knowing about.

  • Measured competitor data

    Reality Check compares what a competitor claims against what independent sources measure. Paid data behind that side of the comparison, so a traffic or funding figure is measured rather than retrieved.

Later

Weeks 18-28

  • More than one business

    Several businesses in one account, and a way to move between them from the account menu. The work already runs against whichever business is current; what is missing is your own way to change which that is, rather than starting a new one.

  • Launchpad stages 5-7

    Build, Launch, Grow.

  • An assistant with a face and a voice

    The assistant with a face and a voice, rather than a text box. Specified in full and deliberately scheduled after the Launchpad stages, which are the part that does the work.

  • Your report, read back to you

    The validation report is twelve chapters of desk research, and the founders who most need it are the ones with the least time to read it. An assistant that has read the whole thing and will tell you what is in it, answer a question about one chapter, or say which two findings actually change what you do next.

  • Trademark API

    Automatic trademark clearance checks, replacing the manual UKIPO workflow.

  • Talk to it

    Answer the Clarity intake out loud instead of typing, for founders who think better talking than writing. The questions and the output are the same either way; only the way in changes.