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Roadmap

What we're building

We ship progressively. Every new feature lands behind a feature flag and rolls out to a small group before everyone, so nothing broken reaches your account.

Now

Shipping weekly

  • App shell

    Auth, navigation, settings, subscription management surface. The frame that every feature clicks into.

  • AI conversation

    Real Claude-backed chat with business-model routing and a viability verdict at the end.

Next

Weeks 8-18

  • Launchpad stages 1-3

    Validate, Plan, Brand. Visual outputs, not walls of text.

  • Market movement alerts

    AI tells you when something relevant shifts in your market. Available on the £29 tier.

Later

Weeks 18-28

  • Launchpad stages 4-6

    Launch, Build, Grow.

  • Fully Supported tier

    Three Real Emma calls baked into the product experience.

  • Trademark API

    Automatic trademark clearance checks, replacing the manual UKIPO workflow.